Michael, a portraitist, decided to express his love for canines on canvas. He completed a series of paintings of various canines, and submitted it to numerous galleries and art fairs. Unfortunately, he didn’t get the number of sales he anticipated. Michael created beautiful works of art; so why didn’t he reach his sales goal? Because he missed an important step; he didn’t define his niche in the market.
Michael’s series of canines could have been marketed to more than just art enthusiasts. He could have considered reaching an audience that shared his love for dogs. Dog owner groups, local dog shows, and breeders associations, would have been very receptive to his paintings, not because of an interest in art, but because of their interest in dogs.
At times, to gain more sales, artists have to practice thinking outside of the box. Certain themes and subject matter can be marketed to an audience that doesn’t necessarily include just art collectors.
Do you have a success story of how you researched the market to determine your niche, helping you expanded your exhibiting and selling options? Share your story with us.
