How can artists create a personal connection with everyone who views their work? How can artists draw a distinction between their art and other art that’s similar in style or concept? The answer to these questions is branding. It is an effective marketing tool that will help artists establish individuality while building a strong connection [...]
The warm summer months tend to be a cool down for the art world. Galleries usually focus less on their top-selling artists, preferring to display group shows as an alternative. Even art magazines and exhibition guides follow suit by truncating all the season’s publications into one “summer issue”. But everyone in the art world shouldn’t [...]
Did you know the artwork sitting in your studio right now can be worth more money? Yes, it’s true. There is an art market method that doesn’t include tricks or gimmicks.
