Companies once viewed artwork in their offices as evidence of good taste and power. Today, they are marketing tools used to convey the company mission.
Art is seen as a marketing tool that assists in defining a company brand or reputation. Many of the organizations that collect art are in competitive industries where it is necessary to project an image of being a forward thinking, dynamic and progressive market leader to attract the best staff and clientele.
Most corporate art collections are managed by an art consultant. The way in which the collection is selected varies from company to company. The art consultant consults with the executives, managers, and board members on creating a themed collection that best fits the company’s marketing goal. Progressive, Microsoft, and Sara Lee own some of the most dynamic collections.
If you are interested in revamping the image of your business, consider purchasing or renting works of art that will transform your reputation and help you reach your marketing goals.
Published by Clarke Art Consulting © 2009
