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RVA Welcomes G40: The Art Summit

Tracy Baylor of Clarke Art Consulting had the opportunity to talk with Shane Pomajambo, owner of Art Whino Gallery and curator of G40: The Art Summit, one of the most influential art exhibitions to hit the streets of Richmond, Virginia (RVA). The exhibition will add more credibility to RVA’s applaudable efforts to transform its Downtown into an art district by presenting works by well-know street artists from around the world.

robodog RVA Welcomes G40: The Art Summit

Image courtesy of Art Whino Gallery

fallenfalcon RVA Welcomes G40: The Art Summit

Image courtesy of Art Whino Gallery

TB: Can you tell us a little bit about yourself and the Art Whino Gallery?

SP: I grew up in Queens, New York and followed the break dance-graffiti scene there. I [left New York and] moved to Virginia to earn a Master of Architecture. While in school I discovered Doze Green, a break dancer from back in the day, had started selling his artwork in galleries in Los Angeles. This peaked my interest again to see how the break dance -graffiti scene had changed. That is when I found out about the new scene going on in California, it emerged from the skateboard scene. I would buy a lot of the art, or as much as I could afford. I eventually ended up on a lot of email databases for galleries in New York and California. [From the emails] It seemed like every weekend there were exhibit openings, and I became a little frustrated that the Low Brow Washington, DC art scene was still underground. So in 2007 I started Art Whino Gallery to fill a void. Five years later, 42,000 people signed up for Art Whino’s newsletter and 25,000 joined its social network outlets.

TB: What is the success behind the gallery?

SP: For Art Whino Gallery to be successful, I needed to be bring attention to Washington, DC. So I had do two things to set it apart from the galleries in New York and California to make it unique. The first thing was to work with over 1,500 artists worldwide, while most galleries work with a stable of 10 to 30 artists locally. The second thing was to do the event LARGE, which re-introduce unique large productions again [similar to those executed during the past break dance-graffiti scene in New York] because it draws a lot of attention. Continue reading →

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Branding Your Art

clarke art icons tools Branding Your Art
How can artists create a personal connection with everyone who views their work? How can artists draw a distinction between their art and other art that’s similar in style or concept? The answer to these questions is branding. It is an effective marketing tool that will help artists establish individuality while building a strong connection between the art and the audience.

What is branding?
Branding is more than just a logo or fancy signature. It is what you are known for, what separates you from other artists. Also, it generates a following and keeps viewers aware of your art.

Why do artists need a brand?
Don’t think branding is a concept only for big corporations with deep pockets. Branding is necessary for any seller who is trying to connect to a buyer. With that said, an artist is a seller, who wants his/her artwork to connect to the audience who are buyers, which can result in to sales.
To further explain this concept, let’s look at a common scenario within the art world. There are numerous portraitists for hire out there. So how would a young, emerging portraitist gain recognition and clients? The answer is distinguishing is portrait painting style through branding. He must point out what makes his portraits different from all the rest. Then continuously and consistently express this difference through his artist statement and any other time he is presenting his art. Through this messaging he creates his brand that will attract audiences and raise awareness of his art.

How can I create my brand?
Start by asking yourself these 5 questions:
1. What makes my art different?
2. What life experiences shape my art?
3. What words or phrases audiences use to describe my art?
4. What technique do I use that separates my art from the rest?
5. What is the passion behind my art?
Your answers to these questions will help you identify what distinguishes your art from the rest, and in turn you have defined your brand.

Five key points about branding your art:
• Branding is an effective marketing tool.
• Branding expresses individuality, it sets your art apart from the rest.
• Branding makes a connection between the art and the audience.
• Branding should be used consistently to build recognition.
• Branding generates sales.

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MAE Takes One-Year Hiatus

mae 2012 grafx MAE Takes One Year Hiatus
Clarke Art Consulting has announced MAE (Minority Art Exhibition) will take one-year hiatus with plans to resume in 2012.

Since 2009, MAE has been instrumental in presenting fine art created by minorities to the Virginia art market. It is an exhibition exploring and celebrating the vitality of contemporary art created by African American and Latin American artists. The exhibition presents a broad survey of visual art addressing a range of themes and issues to engage viewers, promote cross-cultural dialogue and cultivate a community of art enthusiasts. Along with providing exceptional works of art, MAE raises funds to support local non-profit organizations. Continue reading →

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